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In response to the Helvetica Movie

A short film about Comic Sans and why it is so overused… and also hated. People’s reactions to the typeface are interesting, although not as thoughtful you’d imagine. The one girl stating that its appropriate in the Sprite and Starbucks logo and not in the Harry Potter book cover because you “read Harry Potter, but drink Sprite” was hysterical. (via abuzeedo)

Ricardo De Azua - Co-founder and Creative Director at Prototype Syndicate. Ricardo is based out of Orlando, Florida and specializes in Branding, Print and Web Design.

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