“The results are in and a new survey called the “Global Happiness Index” says China is the happiest place on earth. But North Korea is a close second scoring 98 out of 100 in the survey. Cuba, Iran and Venezuela round out the top five. The United States? Well, we didn’t do so well coming in dead last out of 203 countries. Ouch. If you want to know more about the survey you’ll have to ask the North Korean “researchers” yourself.”
Now that’s persuasive branding.